Interestingly, two of the other 60s groups with recognizable band logos both recorded for the same label. When they last used the logo on a record, 1967’s Pisces, Aquarius, Capricorn & Jones Ltd, they obscured it in a field of flowers, as if they were burying the past and moving on. The designer of their neon-sign like logo was Dean Torrence, of former surfin’ rivals Jan & Dean.Įven the most recognizable 60s logo of them all – the guitar-shaped one belonging to The Monkees – only appeared on three of the group’s original eight albums (plus a host of reissues and reunions). The Beach Boys didn’t get a logo until 1976 (on the album 15 Big Ones), and they kept theirs in the family. Technically, it was the logo of Rolling Stones Records, not the band itself, but nowadays they’re inseparable, especially since the last Stones album, Blue & Lonesome, built its artwork around it. The Rolling Stones waited until 1971 to unveil their perfectly iconic tongue-and-lips logo – though, in fact, Mick Jagger’s tongue and lips were iconic long before any art designers went at them. Likewise, The Who had that iconic Mod image of their name encircled with an arrow, but it only appeared on one album – on the back of Jimmy’s Quadrophenia jacket. However, The Beatles had a rather spiffy logo – the famous one with the drop-T, as seen on Ringo’s bass drum – but it never appeared on an album until the release of the Past Masters collections, long after the group’s break-up. The design of their albums was wildly different every time, and on Rubber Soul, they were probably the first major band to keep their name off the front of a new album altogether. Bands were artists, not products, and their look, as well as their music, was supposed to evolve with each new album. Band logos weren’t always coolĭuring the 60s, band logos weren’t always cool. That’s just one example of how great band logos can embody the very essence of a group. Probably took all of a split-second to think of that famous, Coca-Cola-inspired script. Now picture what Chicago’s logo looks like. OK, maybe you’re a Robert Lamm fan or grooved to Peter Cetera’s hit ballads, but odds are that nobody comes immediately to mind. Quick, picture in your mind what the members of Chicago look like.
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